The much-anticipated second season of Netflix’s Squid Game is here, and the show’s influence extends far beyond gripping storytelling and intense drama. This time, the South Korean sensation has stepped into the world of fashion, teaming up with globally recognized brands to create collections inspired by the show’s themes, aesthetics, and characters. From tracksuits and sneakers to collectible accessories, these collaborations allow fans to carry a piece of the Squid Game universe with them in their daily lives. Let’s dive into how these partnerships are reshaping the intersection of pop culture and fashion.
The Rise of Squid Game as a Cultural and Fashion Icon
When Squid Game first premiered, it quickly became Netflix’s most-watched series, captivating audiences with its unique plot and memorable visuals. The show’s striking imagery—teal-green tracksuits, the eerie Young-hee doll, and the sinister staircases—cemented its place in pop culture. With Season Two on the horizon, the series is leveraging its popularity to influence fashion trends worldwide.
Fashion Collaborations Bringing Squid Game to Life
PUMA: Revamping the Iconic Tracksuit
PUMA has taken Squid Game’s infamous contestant uniforms and given them a stylish twist. The brand’s T7 tracksuit, worn by characters in Season Two, features a custom staircase-inspired pattern with hidden PUMA logos. These teal-green tracksuits—made with velour fabric—blend comfort with a nod to the show’s chilling aesthetic.
But PUMA’s collaboration doesn’t stop there. Limited-edition versions of their Suede and Easy Rider sneakers incorporate subtle references to the series. For instance:
- Easy Rider Sneakers: Inspired by the viral “red light, green light” game, these sneakers feature scratch-off green panels revealing red underneath. A holographic heel design shifts colors based on the angle, echoing the game’s deadly stakes.
- Suede Sneakers: Borrowing from the show’s zigzagging staircase, these shoes showcase bold color overlays and thematic patterns.
Accessories such as caps and backpacks complete the collection, with imagery of the haunting Young-hee doll and co-branded details adding a unique touch.
Availability: PUMA’s Squid Game collection launched on December 12 and is available globally through PUMA’s website, flagship stores, and select retailers. Prices start at $42.46.
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Crocs: Functional Footwear Meets Iconic Design
Crocs has joined the Squid Game frenzy with its Classic Clog, adorned with graphics inspired by the show’s green tracksuits. The design features six exclusive Jibbitz charms, including depictions of Young-hee and the iconic Dalgona cookie shapes, making the footwear a must-have for fans.
Availability: Crocs’ Squid Game collection debuted on December 9 and is available globally at crocs.com and select stores, priced at $69.99.
Pull & Bear: Streetwear with a Twist
Spanish fashion brand Pull & Bear has created a versatile five-piece collection of apparel influenced by Squid Game’s unique visuals. The lineup includes sweatshirts, pants, hoodies, and graphic T-shirts for both men and women. With prices starting at $19, this collection brings a touch of Squid Game to casual streetwear.
Availability: Pull & Bear’s collection is available online globally.
VandyThePink: A Designer’s Perspective
South Korean-born designer Junghoon Son’s brand, VandyThePink, offers a reimagined Squid Game apparel line. Available on netflix.shop, this collection features innovative designs starting at $36.95, showcasing how high-end fashion can incorporate elements of pop culture.
Mattel: Collectibles for the Ultimate Fans
Mattel has introduced a range of Squid Game-themed collectibles, including the Little People Collector figure set and the Monster High Skullector Young-hee Doll. These items cater to fans who prefer keepsakes over wearable merchandise.
Availability: Mattel’s products are available globally through various retail channels.
The Impact of Squid Game on Fashion Trends
These collaborations highlight how Squid Game continues to influence more than just the entertainment industry. By partnering with brands that span diverse markets—from sportswear to luxury apparel—the series is democratizing high-concept fashion. Fans of all budgets can participate, whether by purchasing a $19 sweatshirt or a $70 pair of Crocs.
Moreover, these partnerships demonstrate the growing trend of blending media and fashion. Shows like Squid Game offer a rich visual language that resonates with audiences, making them ideal candidates for fashion collaborations. As brands explore these opportunities, they’re redefining the way we experience and express fandom.
Conclusion
The fusion of Squid Game and fashion is a testament to the show’s far-reaching impact. By teaming up with brands like PUMA, Crocs, and Pull & Bear, the series has transformed its iconic visuals into tangible, wearable art. As fans embrace these collections, they’re not just buying clothes or accessories; they’re becoming part of a cultural phenomenon that continues to captivate the world.
Whether you’re a sneaker enthusiast, a streetwear lover, or a collector of unique memorabilia, there’s something for everyone in these Squid Game collaborations. So, gear up and step into the world of Squid Game as you celebrate its second season in style.
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